How Google Workspace unlocked the market for subscription business software

How Google Workspace unlocked the market for subscription business software Google actually made the field easier to enter for smaller players. Google for your Domain In 2006, Google set out on a course to change that, though. When they launched Google for your Domain, they began a path that would forever change the enterprise landscape. In 2009, they added an Outlook sync plugin that made Outlook work almost precisely as Exchange did....

4 min · 810 words · Cristian Cobb

How Google+ could become an essential business tool

With Google slowly pulling all the strings together between their various products, tightening them into Google+, and giving users a more streamlined experience, it’s possible that they might have a serious contender for Basecamp and other project management tools on their hands. Of course it’s not quite there yet, there are certain features that are lacking but even as is, Google offers a great option for a new or small business that doesn’t want to spring for a paid project management suite....

8 min · 1675 words · Christopher Gonzalez

How Google+ will succeed and why you’ll use it whether you want to or not.

Editor’s note: This is a guest post written by Tom Anderson, the founder & former President of MySpace. Follow him onGoogle,Twitter, andFacebook. There’s been more than a few “Google+ is doomed” articles as of late. After the initial rush of delighted surprise that G+ didn’t suck, the second wave of journalists have arrived. This group — who mostly don’t understand G+ — have indicated that they see no future for Google’s new baby....

9 min · 1827 words · Melinda Brown

How GoPro and Tesla hacked digital marketing

Dominic Smith is a senior writer and content strategist forRackspace Digital, the digital marketing infrastructure specialists. Digital marketing, like the “analog” marketing that came before it, relies on word of mouth. Clicks, shares, pins and retweets are all part of the conversation. Even in the age of BuzzFeed and go-viral formulas (online quizzes involving yesteryear celebrities apparently back in style), many brands still engage traditional ad agencies and marketing consultants to craft their message....

5 min · 940 words · Jeffery Bailey

How gravitational forces stop Earth’s asymmetrical core from tipping us over

More than 5,000 kilometers beneath us, Earth’s solid metal inner core wasn’t discovereduntil 1936. Almost a century later, we’re still struggling to answer basic questions about when and how it first formed. These aren’t easy puzzles to solve. We can’t directly sample the inner core, so the key to unravelling its mysteries lies in collaboration betweenseismologists, who indirectly sample it with seismic waves,geodynamicists, who create models of its dynamics, andmineral physicists, who study the behavior of iron alloys at high pressures and temperatures....

5 min · 959 words · Dr. Linda Henderson
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