How Social Media Has Helped to Reshape Marketing

Marketing is an ever-changing landscape, which we’ve seen with the rise and fall of SEO and the revolution ofInbound Marketingled by the guys over atHubSpot. Social Media has also become one of the big influencers in marketing, becoming an integral part in any successful business marketing strategy. Here are some ways that Social Media has helped to reshape marketing. Facebook and Twitter’s new influence on Search With how ‘likes’ and ‘shares’ plus ‘retweets’ are becoming more and more important in getting the word out, the big search engines have started to realize that those public announcements are like a vote of confidence from the sharer....

6 min · 1115 words · Stephanie Davidson

How social media is going to change the way people work [video]

This video was bought to you bySitePenandViadeo. Email: It’s a 15-year-old technology that we are still using for the majority of our business communication, but Lawrence Coburn CEO and co-founder of the geosocial, enterprise appDoubleDutchthinks there’s another way. Lawrence thinks business will jump to mobile lots quicker than people think, and utilizing the data people produce from mobile will make companies run more efficiently. DoubleDutch has been called the “Foursquare for the Enterprise” but goes deeper than that, generating mobile, geo and social applications that solve business problems....

2 min · 273 words · Heidi Reyes

How social networking is reviving communal TV viewing

Remember “Who shot JR?” I certainly do. In 1980 I was only 10 years old when theiconicepisode of Dallas captivated the nation and the world – too young to stay up to watch it. Nevertheless, I remember everyone at school talking about it the next day. I recall feeling that I missed out on a communal experience. It was an era when primetime TV – and really no other medium – ruled....

4 min · 845 words · Jessica Gonzalez

How Sony ran #CatchTheTablet, its most successful social media campaign in history

On September 2nd,Sony Electronicslaunched an inventive U.S. social media campaign that both engaged its following in creative new ways while putting its products directly into the hands of the consumers most excited to test them out. In a 2-week long period, Sony fans across the country raced to meet the Sony Electronics social media team at various locations, and all for a chance to win the Sony Tablet S, the brand’s latest gadget in the tablet space....

7 min · 1421 words · Elizabeth Rodriguez

How startups are using XR to disrupt how we work, learn, and play

How startups are using XR to disrupt how we work, learn, and play Time to open up to new solutions. Learning 4.0 Education, whether in the classroom or in the workplace has been in need of disruption for a long time coming now. “We’re still in an educational system that was developed for the industrial revolution but we’re now in 4.0 and we’re still mainly taught by reading textbooks. But the world changes so fast now (especially the world of tech) that, after publishing a book, it quickly becomes outdated,” Lurling said....

8 min · 1556 words · William Hart
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