We can all agree that starting and running a startup is risky business. From finding financing to creating your first product. Going from initial point A to point B is difficult in any journey and ultimately there is only that one thing that can make it happen – your team. But how can a startup compete for programming talent against household names in the industry, like Google and Apple? The core driving force of any functioning business is of course its people....

How studying our reaction to coronavirus can help us fight climate change Lessons for climate change Our own research has shown that significant cognitive biases also operate with messaging about climate change. One is confirmation bias – those who don’t believe that climate change is a real threat simply don’t take in messages saying that it is. What’s more, unlike coronavirus messages, most climate change messages inadvertently accentuate what we call “temporal” and “spatial” biases....

How Subaru created the blueprint for selling cars to LGBTQIA+ consumers It did more than just run a few adverts So the story goes for Subaru Back in the early 1990s, Japanese car brand Subaru was a plucky challenger in the US market. Its budgets paled in comparison to the American giants Ford, Cadillac, and GMC. Even among Japanese makers like Toyota, Nissan, and Honda, that were having some success “breaking” into the US market,Subaruwas a relatively small fry and was struggling to make a name for itself....

Have you experienced a shortage of particular foods in the grocery store or been waiting ages for that car you ordered at Christmas last year? Well, it’s been a year of spectacular woes in all things supply chain, impacting consumers, manufacturers, and transporters. Let’s look at the highlights: Suez Canal blockage In March, a 400-meter cargo ship called Ever Given wedged itself in the Suez Canal for nearly a week due to high winds and poor visibility....

Google Earthis a game changer in the classroom and it brings geography lessons to a whole new level by providing an immersive interactive experience for students. It’s an app that educators across the world have implemented within their classes to give students a richer hands-on experience and a better point of reference. As an example, while looking through images in a textbook is great, it doesn’t offer the same understanding as virtually walking down the streets of Japan using Google Earth....