How to balance customer satisfaction and profitability Focus first on customer segmentation Different circumstances require different strategies On the one hand, an entrepreneur would prefer to run a highly profitable business with a low customer satisfaction rate than vice versa. On the other hand, levels of positive customer experience tend to decrease globally, as companies deliver better services and users get accustomed to these new standards almost instantly. I’ve found the core ‘balance’ to be driven by the business owner’s goals....

How to be appreciated for your hard work as a developer Getting appreciated for your work requires a bit more than making it visible. Here are some ways to become your own advocate – you know yourself best! Figuring out what to optimize for As a developer, you often need to choose what to optimize for, whether it’s performance of the app, scalability of your infra ortime to valuemetric. When it comes to getting recognized for our hard work, it’s a similar problem....

How to become a UX designer — no matter what you studied at uni Wanna be a designer? Make it happen 1. Understand that the process is the design The first step towards becoming a designer is to understand what design really is. Many people still mistake design for visual design. But design isn’t just Photoshop. It’s the entirety of the underlying process,includingwhat the final outcome looks like. According to Alan Cooper’sAbout Face, this includes designingbehavior,form, andcontent....

You know the type – they’ve got tens of thousands of followers and yet never seem to say much of anything at all. Yes, I’m talking about the ‘Twitter guru’. How can you become a Twitter guru too?Andy Beal, blogging at Marketing Pilgrim has identified six common types of tweets that these people tend to spout out. Follow them all and who knows, maybe you’ll magically acquire thousands of extra followers too....

How to become financially stable as a remote freelancer The perks and quirks of contract work The perks of contract work are obvious — you’re a freelancer and the boss of your own destiny. You’re not bound to a single company, giving you the freedom to pick and choose in addition to taking on as many clients as you have the capacity to complete work for. However, the quirk of contract work is that your income is not always guaranteed....