OnMay 26, a total lunar eclipse will be visible in the pre-dawn sky over much of North America. Skygazers will see the Moon pass completely into the shadow of Earth. As this happens, our familiar planetary companion will grow continually redder, before becoming extremely (yet, not entirely) dark. The lunar eclipse on May 26 should be a delight for amateur astronomers (especially in the western United States), or casual stargazers willing to venture outside late at night....

We know that people will react to Facebook ads differently depending on the time of the day or the day of the week that they see them. Females aged 50+ are the group most likely to click on Facebook ads, asrevealed in a recent study.But what about all those other groups you’re targeting? When is the best time to reach males/females, and importantly – when is the best time to reach them to encourage not just clickthroughs but sales as well?...

Welcome toTNW Basics, a collection of tips, guides, and advice on how to easily get the most out of your gadgets, apps, and other stuff. Apple rolled out the iOS 14.5 update last night, and the new App Tracking Transparency (ATT) feature is probably one of the most-talked-about privacy updates for the iPhone. This new feature will force apps to ask for your permission if they want to track your data and use it to serve you targeted advertisements....

One of the unseen slowdowns of air travel is the time it takes to properly board an airplane. After clearing security and practically disrobing in front of strangers, you still have to wait your turn to enter the plane, then tango in the aisles while finding a place for your bags, then squeeze into your appointed berth. It almost seems like it this system inefficient by design, doesn’t it?. It turns out that there are better, faster ways to board an airplane....

As the founder of a bootstrapped startup, people often ask me how I decided on which funding route I’d take when there are so many options for founders to consider. While I don’t have a short answer to this, there’s one thing I can say: your choice of funding needs to be based on the nature of your business and the product you are dealing with. The exact type of your business can be determined in a number of ways, but I find ‘Red Ocean’ and ‘Blue Ocean’ can be quite helpful....