How to create a compelling YouTube channel without your own original content
YouTube is widely recognised as one of the ‘big four’ social media channels (alongside Facebook, Twitter and LinkedIn). And, no matter how advanced technology becomes, creating quality video content from scratch is a time-consuming and challenging proposition. So what are your options then? Set up a YouTube channel for the sake of it that has no purpose or content? (Really?!) Avoid making the most of this platform completely?...