Did you know that75% of users never scroll past the first page of search results? Given this astonishing fact, it’s obvious that the mere development of a website is not enough for you to get noticed. In order to establish yourself as a credible source of information, drive more traffic and improve conversion rates, you need to invest a great deal of effort into boosting your ranks in SERP. Search engines use a plethora of factors to determine how well your website ranks....

Tablets have really come into their own within the last year. With Apple’s introduction of theiPadand nowGoogleandBlackberryentering the game, many people have been left asking, “do I really need a tablet?” and “what is the point of having one?” Some people believe that tablet computing is just a fad, but I think we are just scratching the surface now of what tablets can do. For those who are on the fence about getting a tablet, or are looking for ways to justify your latest purchase, here are some things you can do with a tablet to help you decide if it can fit into your life....

There has been much debate about whether social media and B2B (business to business) marketing mix. Can “Likes” help make a “cold” B2B sale? According toresearchby B2Bento, over 90% of B2B buyers are using social media to research and execute purchases. LinkedIn has been the most popular social media platform for B2B, thanks to its professional focus, according to thisreport, particularly in the US. This of course does not mean that B2B owners hesitate to experiment with current technology trends:the majority of US executivesnot only use mobile web to buy items for work, but also use both free and paid B2B apps at least occasionally, while some B2B companies try augmented reality solutions for their marketing, like Asia’sIT Service Provider Datacraft....

WhatsApp has launched a new feature that makes it easy to hop onto a call after it’s already started. The “joinable calls” feature should be handy for the perennially tardy. WhatsApp says it also brings the spontaneity and ease of in-person chats to group calls: Some of the best conversations happen when you least expect it. Now, if someone in your group misses a call when the phone rings, they can still join whenever they like....

Last week wereviewedan iPhone app called All of Wikipedia that essentially brought all of Wikipedia to the iPhone – offline. Not long after publishing, I received an email from the developer of a competing app,Wiki Offline. Both apps are remarkably similar but for a couple of features, the most interesting in Wiki Offline’s favour being “Find Articles Nearby.” The feature turns Wikipedia on your iPhone into a location based information resource – note I didn’t say “travel guide”....