Humanizing Brands with Social Media: An Interview with Benjamin Palmer
In 1886, the modern corporation was born. The Santa Clara County railroad company incorporated, gaining legal rights just like an individual. Yesterday at aSocial Media Weekevent in NYC, Benjamin Palmer, CEO ofThe Barbarian Group, gave a keynote speech titled “Humanizing Brands: It’s Only Taken 192 years.” Palmer, who has been named one of Creativity’s 50 top creatives and one of Esquire’s ‘Best & Brightest,’ grew up reading the Encyclopedia Britannica on how corporations are structured....