Hyperlocal ads are here: We’re “Livin’ La Vida Local”
The fact that your smartphone has GPS and that most users are more than willing to give away their location for free is an advertiser’s wet dream. As we approach the dawn of hyperlocal advertising, it’s clear the big tech companies and advertisers are “Livin’ La VidaLocal,” if you will. Facebook launchesPlaces, Google triesto buyGroupon, which is rumored to be thinking of a $25 billion IPO, Foursquare takes overlocal businesses, AOL acquires HuffPo, etc....