Impressive: 37signals goes public with its customer support ratings
Last September 37signals created “Smiley”. It was an internal rating system to measure customer satisfaction and happiness. In what is a very ballsy move, the Chicago based company has now made its customer happiness ratings public in real time, and you can view themhere. How it works is very simple, at the end of a customer support email there are three faces, one that’s happy, another that is neutral and one that looks mighty angry....