In-game advertising is on the up — here’s how it can support your brand Brand placement has leveled up, here’s what it means for you A new media channel enters the arena The benefits of in-game advertising are analogous tothose of experiential engagementand in-person experiences. If you can get your brand in the game in a way that feels intuitive, then you can create memories in ways that can have an incredible impact on players’ lives....

You might say we’re big fans ofTaskforcehere at The Next Web. We’ve written about the Y Combinator backed startup ona number of occasions, and not only because of its British heritage. Taming the unruly inbox is a serious lifehack for individuals, small businesses and organizations alike. Without a tool like Taskforce, or some strong method of organization, a lot of us are reduced to leaving emails as unread so that we can eventually get back to them....

The Internet continues to change the way we ask and answer questions. The invention of services like Twitter, for example, has made usjust a little bit lazierwhen it comes to doing our own investigative research. Rather than taking the time to uncover answers for ourselves, some of us now rely on Twitter’s fast-acting and real time community to gather swifter responses. Unfortunately, many of our questions tend to go unanswered or receive silly responses that are in no way helpful to the information we were aiming to find in the first place....

A few weeks ago Twitter got its fifth birthday badge. In that half-decade most of us have barely figured out how to abbreviate our survival efforts into 140 characters spurts. But be honest with me: You still don’t really understand how to properly use social media to market your business, do you? I don’t believe any of us truly understand the equilibrium of push and pull at play here, a point brought home to me when Columbia Journalism School digital media professorSree Sreenivasanasserted we’re in the baby days of this communication revolution....

We are all pretty busy organizing the next edition ofThe Next Web Conference. Lots of serious stuff going on behind the scenes here. No really! But we also get some good laughs. Like with this app:Holler Gram You know how sometimes during a keynote or pitch you would really want to say something back to the speaker? So you wait until the speaker is done and put your hand up. Well, unless you are Robert Scoble of course....