iPhone users click on WAY more ads than Android users
According to areport by ad company Jumpstart, iPhone users click on far more ads than Android users, to the tune of 1.6x as much in fact. The industry average click-through rate for ads is 0.52% and Android users hover just below that at 0.47%. iPhone users, on the other hand, are up at 0.78%. Yes, that number is still well below 1%, but it’s well above the average for mobile platforms....