ITV partners with Nestle to roll out first product placement
British broadcasting company ITV will become the first broadcaster to feature a product placed brand on a UK-produced television programme, partnering with Nestle to see the Dulce Gusto coffee brand highlighted during “This Morning” later today. BrandRepublic reportsthe deal is expected to earn ITV up to £100,000 for allowing product placement on one of its programmes and comes after a recent change in the Broadcasting Code by media regulator Ofcom which come into effect today....