A Social Media Strategy for Startups in 11 Steps

For startups, a killer social media strategy is the key to success. If you’re feeling anti-social and think you can keep quiet — think again. You have to take part in the world you’re helping to create, and there’s a right way and a wrong way to do it. Read on and sink your teeth into 11 steps startups should take to market themselves at launch. #1 Start with research and be informed Startups have to keep a close eye on their industry....

8 min · 1521 words · Shirley Potts

A SPARC of inspiration? Deciphering the future of music online

In his recent presentation at the MIDEM music industry conference, Mark Mulligan, a music analyst at Forrester Research, recently introduced his view on the problems facing the music industry in the digital age. Mulligan, having mapped out a fairly frightening set of realities, concluded by introducingSPARC– essentially an acronym that contains some guidelines for the music products of the future that has subsequently been doing the rounds in the world of Digital Media this past few weeks....

5 min · 899 words · Shannon Johnson

A storm ahead for Apple’s iCloud? Where are the Web apps?

Yesterday atWWDC, Steve Jobs neatlypresented iCloudas the perfect replacement for its soon-to-be-mothballedMobileMeservice… except that one key feature of MobileMe was missing: the Web apps. Yes, as flawed as it may be, MobileMe lets you access your email, calendar, address book, photo gallery and iDisk storage via the Web as well as via Apple’s own devices. It was a key selling point of the service and yet, while customers are being transitioned over to iCloud, there’s as yet been no mention of Web access....

2 min · 294 words · Gregory Williams

A supernova may have caused Earth’s mass extinction 359 million years ago

A supernova may have caused Earth’s mass extinction 359 million years ago This would have required sunblock with SPF-two million Asupernova explosion, caused by the death of massive star 65 light years from Earth, appears to have decimated life on Earth during this era. Warm water marine life was most affected by the extinction-level event. Deadly cosmic rays produced during the stellar eruption would have impacted Earth,tearing much of life asunder....

5 min · 994 words · Jennifer Hall

A sweet Foursquare hack lets you know where you checked-in one year ago each day

This past weekend, Foursquare held its first “hack day” at New York City’s General Assembly, inviting developers to spend the day building new apps withits open API. Explaining to my non-techy friends why I love Foursquare is hard sometimes. “You want to tell everyone where you are?” They ask, “Isn’t that dangerous?” “Well, no, it’s not like that. There are discounts, tips, and the fact I can connect with friends nearby,” I answer as I compulsively pull up the app on my phone, attempting to nonchalantly glance at its screen, searching for my current venue....

2 min · 325 words · Mr. Alexander Miles
simple hit counter