MagicWand: A sleek, handy tool to unify Apple gadgets

An accessory by Twelve South is a sleek, simple and handy tool that combines your wireless Apple Keyboard and Magic Trackpad into one badass unit. MagicWandbrings together typing and gestures, allowing users to relax the couch without the need to juggle two separate gadgets, and although it’s barely visible beneath your Apple accessories, it matches them with its matte silver finish. Twelve South’s design, weighing in at only 45 grams, enables an Apple keyboard and Magic Trackpad to be snapped in....

2 min · 322 words · Dana Stuart

Magisto magically improves home movies with a click [100 Invites]

Mobile phones and cheap pocket cameras like the Flip range have made it easier than ever to capture our lives on video, and yet editing those fun moments with family and friends into something that you’re happy to share is often too much hassle to bother with. Aiming to solve this problem with a one-click solution is new Israeli startupMagisto, presenting today at the Techonomy conference in Tel Aviv. The service works like this: You upload a clip to the website and the company’s technology analyses the footage to automatically find the ‘best bits’....

2 min · 419 words · Jamie Hoffman

Magnum’s clever campaign is an advertiser’s dream. Thank game mechanics.

We’ve seen advertising get increasingly interactive recently, as brands find new ways for users to become a part of the entire ad experience, as opposed to a more static relationship with the brand message. We have ads that we can play with, that take over our screens and that don’t even resemble ads at all. Now Magnum, a popular chocolate brand of the Unilever fame, has come along and completely turned the world of advertising on its head, with their new interactive game:The Pleasure Hunt....

4 min · 835 words · Rebecca Hughes

Mailchimp wants to optimize your email campaigns using AI — here’s how

Earlier this month, Mailchimp released Content Optimizer, a new product that uses artificial intelligence to help improve the performance of email marketing campaigns. Thanks to its vast trove of data, Mailchimp is in a unique position to discover common patterns of successful marketing campaigns. Content Optimizer taps into that data and uses machine learning models and business rules to predict the quality of email campaigns and provide suggestions on how to improve content, layout, and imagery....

12 min · 2441 words · Brandy Rodriguez

Mainstream adoption of facial recognition can have sinister consequences

On Dec. 14, the governments of British Columbia, Alberta, and Québec ordered facial recognition company Clearview AI tostop collecting — and to delete — images of people obtained without their consent. Discussions about the risks of facial recognition systems that rely on automated face analysis technologies tend to focus on corporations, national governments, and law enforcement. But what is of great concern are the ways in which facial recognition and analysis have become integrated into our everyday lives....

5 min · 1012 words · Cynthia Carey
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