Manchester City Football Club outlines its digital agenda
Manchester City, the world’s wealthiest soccer club, is rolling out a number of new digital initiatives to help drive support and increase fan engagement,reportspaidContent. If you’re not overly familiar with football in the UK, most professional teams in both England and Scotland charge users to access its online content, including video and audio coverage of games. Manchester City began bucking that trend a couple of years ago when the club started offering its online content for free....