If you’ve been excited to catch Marvel’s The Avengers in theaters, you’re not alone. Records broke today when 10 million downloads of The Avengers trailer on iTunes were shipped off in only 24 hours. This breaks the former record holder for Transformers: Dark of the Moon, which received a paltry 6.4 million downloads in its first day. The Avengers follows the story of the S.H.I.E.L.D. agency as it brings together a team of super humans to help save the Earth from annihilation by extraterrestrial invaders....

Self-serve advertising is massive online, you only have to take a look at Google Adsense of Facebook Adverts and see just how much revenue they bring in their respective companies. When advertising in a print publication, campaign managers aren’t necessarily afforded the same control over their ads as they are online. Launching today atThe Next Web Conference Startup Rallyis a new service from Marvia calledmarvia.ads, placing power back into advertisers hands by providing provide a ‘click&go’ online platform that allows anyone to create and place an advert across all types of media....

Mashery has created a new way to pay for purchases made across devices with theannouncementof its Distributed Commerce Solution today. In announcing its distributed commerce solution today,Mashery, the leading API management and strategy service has effectively released the “buy button” out into the wild. [W]e give merchants the freedom to deploy fully customizable purchase experiences wherever, whenever, and on whatever devices their customers want to transact,” said Oren Michels, CEO and co-founder of Mashery....

San Francisco companyMashery, an API management service, today announced a set of new features for developers using the service. The company announced adiscovery hubto help developers find new ways to connect their apps to the rest of the web, anAPI monitorthat provides users with reports on API health and issues, anapplication directoryto showcase what developers have done with the service’s APIs andtools for working with OAuthin JavaScript and .NET. Many of the web’s big names useMasheryto manage their APIs and the communities surrounding them, includingEtsy,Klout,Netflixand Best Buy....

At the forefront of excellence and prestige in Boston, Mass’s booming business center is the non-profit,MassChallenge, which bills itself as “the world’s largest startup competition”.We first coveredMassChallenge last month, drawing attention to the fact that it’s both an independent non-profit and does not take equity. MassChallenge founder and CEO John Harthorne says the concept of MassChallenge was born in December 2008 when the world was in a deep, deep hole. While most were talking about the next Great Depression, Harthorne, a Senior Consultant at Bain & Co....