Nigeria’s movie industry,Nollywood, the world’ssecond largest film producerafter India’sBollywoodis set to go digital following an exclusive content partnership between Nigerian firm,Iroko Partnersand Nigerian movie producers. Under the content partnership, Iroko Partners will buy multi-year licenses for hundreds of Nollywood titles and will serve as the official Nollywood partner on YouTube. The move is in line with YouTube’s increasing shift overtime towards embracing long-form video. According to company estimates, the company’s YouTube channel,Nollywood Lovehas amassed about 1....

Night at the Museum brought to life by new mixed reality tech The mummy returns Inour MR museum experience, holograms of King Tutankhamen and his consort Queen Ankhesenamun lead visitors around the museum, discussing how they used to live and demonstrating how they would use some of the 120,000 tools and artefacts on display. Making these ancient artifacts more accessible to visitors required us to 3D scan many of the exhibits, so that they could be rendered digitally as manipulable 3D objects....

Nikehas just launched a new campaign titled ‘The Chosen’, and they turned toFacebookfor the entire premiere, including its 90 second TV spot. The campaign is designed to target the niche sports areas they wouldn’t typically focus on including BMX, skating and snowboarding. As well as featuring the TV ad premiere on Facebook, the campaign was launched with a video contest calling for user generated content across each of the sports that the campaign is targeting....

WhenNikedid its market research in Amsterdam it found that people thought that running was boring with the youth market especially disenchanted. So being the genius marketers that they are Nike decided to launch an innovative online to offline campaign that usedFacebookas the main mechanic. The idea was to create a movement of runners who had to paint their city using the running routes as their artwork. The campaign went even further and Nike created running clubs where people could come together who had met online for entertainment, food, drinks and a community spirit....

Nikola stock collapses after founder Trevor Milton resigns over fraud allegations Nikola stock already crashed by up to 26% on Monday morning Two EV companies named after the same human being? What could go wrong? Nikola shot to prominence following its reverse merger to list on US stock exchanges in June. The company’s share price doubled within its first week of trade, briefly valuing Nikola higher than the likes of Ford and Fiat-Chrysler despite not having sold a single vehicle to date (Ford, on the other hand, sold 5....