Nokia drops global ad agency in £80 million marketing reshuffle

Nokia has officially confirmed that it has dropped Wieden & Kennedy as its global marketing agency, formally ending a four year partnership with the company as it streamlines its marketing arrangements as part ofa £80 million advertising campaignfor its new Windows Phone devices. Campaign reportsthat Nokia recently announced it would split its mobile divisions, focusing on a smart device division and a separate mobile phone division, immediately appointing new agencies to help promote its new devices worldwide....

2 min · 305 words · Ethan Hubbard

Nokia drops Ovi, migrates brand to “Nokia” starting July

Nokia hastoday announcedthat as part of the release of new devices in the near future, the company is to drop the Ovi range of services and rebrand them as “Nokia” services, a transition the Finnish giant expects to start in July and continue into 2012. All of the services that currently under the Ovi brand will soon be know as Nokia, centralising the brand to ensure consumers are able to link the company to the range of tools and services it provides....

2 min · 413 words · William Houston

Nokia E7 Starts Shipping In Selected Markets

Nokiahas announcedthat its new business-centric smartphone, the Nokia E7, has started shipping to customers in selected markets with other markets due to follow soon. We introduced you to the Nokia E7back in Septemberwhen the smartphone was unveiled at Nokia World. The device is solely aimed at business users, providing both a 4-inch touch display that can tilt, a full QWERTY keyboard, an 8 megapixel camera, 720p HD video, 16 GB of onboard storage and runs a finely tuned build of the Symbian^3 operating system....

2 min · 257 words · Thomas Berger

Nokia executive Tero Ojanperä leaves company, joins Nokia-backed investment fund

Nokia is to lose another of senior executive after it announced Tero Ojanperä, Executive Vice President and member of its Leadership Team, will leave the company at the end of his contract on September 30, having worked for the mobile giant for 21 years. Ojanperä held different positions at Nokia, once serving as the company’s Chief Technology Officer, Chief Strategy Officer, Head of Research, with his most recent role as Executive Vice President of Services seeing him oversee the support and advancement of developers....

2 min · 300 words · Paul King

Nokia facing Chinese pressure with Symbian as Windows Phone launch looms

Nokia is facing trouble in China after it was revealed that the vendors now have a huge pile-up of inventory and are refusing to place new orders for its Symbian handsets. Stephen Elop, Nokia’s chief executive officer, identified the struggles the Finnish mobile giant faced in China and Europe after the company’s second quarter earnings call but an unnamed mid-level sales manager working for Nokia China has revealed the full extent of the company’s troubles, telling the news outlet that “(sales) channels collapsed in the second quarter because of the inventory overhang,” noting that “nothing like this has ever happened before”....

2 min · 318 words · Amber Baker PhD
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