Nokia drops global ad agency in £80 million marketing reshuffle
Nokia has officially confirmed that it has dropped Wieden & Kennedy as its global marketing agency, formally ending a four year partnership with the company as it streamlines its marketing arrangements as part ofa £80 million advertising campaignfor its new Windows Phone devices. Campaign reportsthat Nokia recently announced it would split its mobile divisions, focusing on a smart device division and a separate mobile phone division, immediately appointing new agencies to help promote its new devices worldwide....