Pay attention to your ‘sonic logo’ in 2021 Lessons and opportunities in sonic branding Sound and emotion In the past year, we have seen huge audience behavior shifts when it comes to sound, which means marketers need to think more strategically about the role that music branding can play in forging a deeper relationship with their customers. They need to pause and reflect on how they personally feel about various sounds and music — I know what emotions are evoked for me when I hear the electric hum of a tattoo machine, or the tranquil, ambient sounds when walking in nature....

A number of the world’s leading mobile operators have stated their commitment to implementing and supporting Near Field Communication (NFC) technology in the near future, signalling their intention to launch services in a number of markets by the end of the year. Operators including America Movil, Axiata Group Berhad, Bharti, China Unicom, Deutsche Telekom, KT Corporation, MTS, Orange, Qtel Group, SOFTBANK MOBILE, Telecom Italia, Telefonica, Telekom Austria Group, Telenor and Vodafone have voiced their support for the wireless standards, facilitating services including mobile ticketing, mobile couponing, data exchange, wireless entry and wireless payments....

Ever lent money to someone and forgotten all about it, only to remember it months later when they ask for another loan? Or, even more embarrassingly, perhaps you find yourself borrowing money from others and having to be reminded by them before you pay them back. If you tote an iPhone around,PayMeBackmay be the answer to your problems. Available for a dollar on the App Store, this beautifully designed app seeks to keep you on top of the money you have lent or borrowed....

As the company that has led the pack in the digital payments arena since the late 90s, it’s only natural that they’d bite back against newcomers trying to disrupt their business, such asSquare, which is generating buzz that far outweighs the company’s reach. AndPayPal‘s Director of Global Communications, Anuj Nayar, has done exactly that. In aninterview with Fast Company, Nayar is quoted saying “Existing models don’t go away until they are replaced by models that work better....

PayPal’s troubles in India show no signs of going away. The company will started enforcing daily auto-withdrawal of funds for Indian users from September 26, 2011 in order to comply with regulations of the Reserve Bank of India (RBI),reports Trak.in. The Indian government has been at odds with PayPal for a while now and the latter has had to steadily remove features and impose restrictions on Indian users, thus severely handicapping their ability to send and receive money using the service....