People Read Web Pages in an F-Shaped Pattern
It’s not surprising that the first paragraph on a web page is the one part that gets read the most. And that’s not just because the Internet has done away with whatever little attention span we have left. There’s more to it than the fact that we’ve gotten used to 140 bite-sized nuggets of information. According to astudyby Jakob Nielsen, when we read a page, our eye automatically traces the text in an F-shape....