Rovio to expand retail presence, wants Angry Birds leaderboards in your local Starbucks
Finnish mobile gaming studio Rovio is looking to expand its Angry Birds franchise further into retail, with it rumoured that the company is actively working with global coffee chain Starbucks to introduce promotions, virtual good sales and electronic leaderboards highlighting customers’ top scores,Bloomberg reveals. Wibe Wagemans, senior vice president at Rovio, revealed the company’s plans in a recent interview, noting how it was aiming to convert its digital accomplishments into the real world....