Scandit aims to be Facebook for connecting products with people

In the same way Facebook connects people and provides a platform for developers to build applications,Scandit, a Swiss-based barcode scanning startup is creating a similar marketplace connecting people with products whilst enabling developers to use the ScanditSDK to build and monetize apps using their barcode scanning technology. Mobile product interaction is hot property in the technology industry right now, with a number of startups trying to converge offline-online consumer experience. eBay acquired bar code scanning startupRedLaserlast year in a move that will help eBay add to the $1....

2 min · 373 words · Roy Gutierrez

Scared of Facebook tags? Google street view? Wear a Pixelhead.

The Pixelhead mask, made of satin stretch fabric acts as “media camouflage”, to ensure that your identity remains blurred if you feel like you’re living in a creepy, Big Brother digital age. The mask has two holes for your eyes, so you can still walk around, like a… normal person? If you’re not pursuing online anonymity, at least you’ll have Halloween covered. The 💜 of EU tech The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art....

2 min · 231 words · Mark Murphy

Scavenger Hunts: How social media and mobile help deliver a successful marketing campaign

When I was a kid, I took part in a few scavenger hunts and the one thing that stays with me is the excitement when I actually found an answer to a clue. Now, as an adult (supposedly) the idea of scavenger hunts are still wildly appealing and let’s face it, some of us are simply never going to outgrow our childhood obsession with games. Location based apps, twitter, and the Internet in general have turned scavenger hunts into a beast of a game, giving you the chance to play with people from all over the world, from the comfort of your home or city....

8 min · 1670 words · Darren Patrick

Schmidt decries Microsoft as boring and not innovative

Fresh off oflast night’s slightthat it is much safer to buy a Mac than to buy a Windows-based PC, Google’s ex-CEO Eric Schmidt is at it again. Last night the technology titan said, from our previous coverage: “You could use a Mac instead of a PC,” said Schmidt. He said viruses are far less likely to affect Mac users. Schmidt backed the Mac after giving advice about security with Google services....

2 min · 426 words · Jacqueline Burgess

Schmidt denies Google ‘cooks’ search results, says it serves the users

As Google’s Eric Schmidttestifiesbefore a Senate committee inquiring into the company’s search practices, he is facing many questions about the way that its search product works. Many of the questions so far have been about the way that Google ranks search results for companies, especially when Google offers a comparable product. The example of product pricing comparison sites and Google’s own product comparison engine was used to demonstrate that Google’s results consistently appeared higher on the list than most other sites....

3 min · 499 words · Erica Campbell
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