We’ve been charting the growth ofScreenReachsince 2010, and back in April wereportedthat the UK-based startup had penned a deal that would see its technology rolled out to 800 coffee shops across the USA. The company’sScreachtechnology is compatible with most smartphones, including iOS, Android and BlackBerry. Screach allows two way interactions between a smart device and any content from other platforms such as digital screens, broadcast media, print, or simply within the app itself....

We’ve tracked the progress of UK startupScreenReachsince last year. The company’s mobile appScreachenables users to take part in interactive experiences and today it’s announcing a deal that will see the technology rolled out in 800 coffee shops across the USA. The partnership withReach Media Group(RMG) will see the Screach platform and app used in conjunction with RMG’s Out-of-Home TV screens. RMG operates over 200,000 screens around the US, serving advertisers by helping them put their messages in front of over 70 million viewers per month....

As the world fixes its eyes on Windows 8, and the possible influence of the ‘Metro’ design ethos on it, there is new evidence that the aesthetic will also find a home in other sections of the Microsoft empire of software products. Arecently uncoveredfuture application coming in Office 15 (not 2015, but version 15, which is the next generation of the suite that will follow Office 2010) demonstrates that Metro is coming to Office, and that the two make excellent bedfellows....

TNW Quick Hit Screenwriting($2.99) is an iPad app allowing one to draft and edit a screenplay on your iPad. Hits:Stylish design, featuring easy-to-use options for creating something you hope will fare better thanFreddie got Fingered. Screenwriting also offers the ability to email your script, notes, list of characters, and more from within the app. Misses:Importing and exporting of .fdx files caused the app to freeze. App support appears non-existent. Overall:3.5/5...

Boris is the wise ol’ founder of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox bysigning up for his newsletter! A friend of a friend of mine retired recently. Her company has employed a lot of people near retirement age, which means it’s amassed great experience in helping people to make the transition....