Sina Weibo to Introduce Ads This Year
Charles Chao, CEO and president of Sina, announced the company’s plans to finally start monetizing its highly popular microblogging service, Sina Weibo, by introducing advertising to the platform within the year. At the Global Mobile Internet Conference (GMIC) 2011 in Beijing today, Chao stated that they are already planning for the commercialization of their microblogging service. It may be about time as Sina Weibo has already more than 100 million users and is growing at a rapid pace....