Smoovie: Create brilliant stop-motion videos, then publish with ease

Open Planet Software, the Scottish development company that specializes in Mac OS X and iOS software, has developed an app capable of assisting you in publishing stop-motion movies directly to YouTube. Smoovie, is stop-motion editing software that creates brilliant videos from a group of still images. If you’ve never heard the term stop-motion, it refers to a technique we’ve seen in movies like Star Wars. Remember the At-At walkers in Empire Strikes Back?...

4 min · 751 words · Colleen Prince

SMS marketing doesn’t have to be invasive — 3 reasons why your business should use it

SMS marketing doesn’t have to be invasive — 3 reasons why your business should use it Bulk message marketing is growing, so get on it 1) Messages almost always get opened You’re probably running email marketing — just about everyone is. What’s your best open rate? Maybe 10%? 20%? 30% if you’re doing well? Mailchimp puts the average across all industriesat just over 21%. SMS open rates areas high as 98%....

5 min · 963 words · Kristin Rodriguez

Snail mail gets push notifications

We get push notifications for our email, Facebook, messaging services — now we can have it on our snail mail too. Check out the video below: Matt Richardson explains on this video how it works. Basically it uses an iPhone app calledProwl, which essentially delivers push notifications from your computer via Growl or any online services with API. With a few tweaks here and there, plus a kick of imagination, you can apply this to just about anything....

1 min · 200 words · Christopher Parrish

Snap thinks AR will become the new norm in online shopping

Augmented reality effects and filters are fun to use on apps like Instagram and Snapchat. However, now many brands like Gucci and Nike have been using AR to promote new products. Speaking at the TNW 2021 conference, Jacqueline Rutgers, Head of Marketing, Northern Europe – Snap Inc., said that more than 200 million users engaging with AR every day. Plus, 94% of shoppers who’ve used any AR features, will be happy to do it again....

3 min · 438 words · Charles George

Snapchat is offering prizes to complete challenges — let the games begin

One of the reasons for TikTok’s meteoric rise was people performing challenges on various themes. Now, Snapchat wants to replicate that success, and reward creators in the process as well. The company announced a program called Spotlight Challenges for creators to participate and win money up to $25,000: Snapchatters can win a share of the total prize amount available for each Spotlight Challenge, which will typically range from $1k to $25k, although occasionally we may make available a larger sum for a particular Challenge....

2 min · 403 words · Christopher Jones
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