Social media overtakes personal email use for Indians

Social media has now become a huge part of everyday life for a majority of Indians who spend time online to the point that they spend more time checking updates than they do using personal email. According to a study on social media usage byThe Nielsen Companyconducted in collaboration withAbsolutData, nearly 30 million Indians who are online are members of social networking sites and about two-thirds of them spend time on these social networking sites daily....

2 min · 262 words · Jacob Bird

Social media responsible for one third of web traffic in Malaysia

Malaysians are officially social media addicts according to comScore who found that social networks accounted for one third of the time spent online in the country in August. Facebook was unsurprisingly top of the social network list with 9.9 million unique visitors, however Google beat it into second place on the list of most visited sites in the country. The top ten Malaysian websites includes sites from Yahoo and Microsoft, Wikimedia (publisher of Wikipedia), blogging platform WordPress and local selling site Mudah....

2 min · 411 words · Heidi Gonzalez

Social media ROI: It’s not about immediate results

Remember a week or two ago when I told everyone to invite me to join your mafia in Crime City on Google+ Games because I just loved it so, so much? Yeah. Stop that. There’s no way for me to individually mute the other games, so people are inviting me to a bunch of crap I don’t even play — cough, CityVille, cough. This inevitably means that the invites I actually want to respond to get lost within the floods of “so-and-so has sent you a message”, which means that there are way too many actual notifications to individually sort through....

12 min · 2481 words · Mark Mahoney

Social media – Women do it longer, but men do the talking

Women are more likely to use social networks than men, says a new study byRebtel, the world’s largest independent mobile VoIP company. The survey (conducted across 2,361 U.S. adults ages 18 and up) examined three key metrics related to social media and voice/phone consumption, specifically: Perhaps unsurprisingly, women have been revealed as being more social than men overall, with women being 68% more likely to use social networking or media to communicate with friends other than in-person....

3 min · 478 words · Roger Haley

Social Media: The Pursuit of Happiness

What’s the first thing you do when you wake up in the morning? If it’s reach for your smartphone to check various social networks, you’re not alone. More of us are logging on to check our mentions, followers, likes and +1s before we brush our teeth, stretch our legs or check if the sun is shining. So, when do social network check-ins turn into obsession? The new addiction When you hear the word ‘addiction’ perhaps you think of alcohol, drugs and sex....

5 min · 1056 words · Kathleen Grant
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