Sony Ericsson Open to become first fully Foursquare integrated sporting event
Sony Ericsson has partnered with location-based social networking service Foursquare to make the first Tennis ‘Grand Slam’ tournament of the year in Miami – the US Open – the first ever fully-integrated Foursquare sporting event. With 300,000 tennis fans attending the event each year, Sony Ericsson will work with Foursquare to encourage attendees to check-in at the different venues at the Open, starting on March 21, rewarding them with prizes, specific Tennis Fan Badges and discounts on tickets....