AOL, Microsoft and Yahoo form an ad pact to take on Google
For the past decade, Google has raked in billions of dollars from its search advertising revenues. In recent years, Google has moved aggressively into display ads and even ousted Yahoo as the biggest display ad player in the U.S. AOL, Microsoft and Yahoo are also in the online advertising game, and until today have been in competition with one another. But asAllThingsD reports, a new pact has been formed and the three companies are going to start selling ad inventory on each others’ sites to take on Google and growing ad networks like ValueClick, 24/7 Real Media and Tribal Fusion....