Apple’s recent quarterly earnings reports have read as an incredible success story documenting the iPhone’s meteoric rise as a profit leading mobile device. In the last quarter alone, Applesold 20.3 million iPhonesincluding the iPhone 4 and iPhone 3GS. Now Apple could be poised to sell as many as 30 million iPhones in Q4,reports John Paczkowski of All Things D. The report is based on an esitmate by BTIG analyst Walter Piecyk, who says that if Apple’s device continues its traditional growth, it could very well hit a record high in the next quarter....

Apple has reportedly announced internally that it will soon be ready to offer a new web-based diagnostic tool that can detect and send any issues your iPhone/iPod/iPad may be having and send them to Apple, suggesting the company is looking to reduce the reliance on its Genius Bar technicians. Typically, when there is an issue with an Apple device, the owner can go to their nearest Apple Store and have its dedicated team of Genius Bar employees diagnose and fix issues with your device....

Apple has reportedly begun cutting component orders with vendors in the Far East for its iPad tablet, an action that is expected to slow sales for companies in its supply chain, JPMorgan Chase & Co said in a report. According to reports, a number of supply-chain vendors have indicated that in the past two weeks Apple has slashed its orders for iPad components by a quarter, which is said to be the first cut that analysts at JPMorgan’s electronic manufacturing services team inHong Kongsay they have ever witnessed....

Apple has failed in its attempt to restrict Amazon from using the term “Appstore” to name its Android application marketplace, after a federal judge ruled that Apple had not provided enough evidence suggest the retailer’s use of the term confused consumers. Judge Phyllis Hamilton, filing an 18-page opinion, denied Apple’s request for a preliminary injunction preventing Amazon from using the term, a term that Apple believes it has the rights to with its pending trademark application....

Apple deserves to get battered by the butterfly keyboard lawsuit Shit actions require shit consequences I hope Apple gets battered by the butterfly keyboard lawsuit Long story short, Apple’s actions regarding the butterfly keyboard were reprehensible. It was clear to anyone and everyone that the hardware was faulty, but instead of actuallyfixingit, the company justflung shit at the walland hoped that plugged the gaps. When Apple finallydiscontinued the butterfly keyboard, I wrote a piece saying the company shouldreimburse everyone who had one of the machines....