3 biggest reasons why a company’s digital transformation fails Spoiler alert: They’re cultural, not technical Teams don’t buy into the plan Managing any big, structural change has to come from the bottom up, rather than simply mandated from the top. The first thing leaders in any organization focus on before starting structural change – whether it’s installing a new email system or security tool, or reorganizing an entire business unit around DevOps – is how they can pull everyone along in those efforts....

3 cliché pieces of startup advice I never want to hear again It’s time to move on from these 1.Choose VC funding or bootstrap; there is no in-between Many experts push entrepreneurs to take funding as early as possible. It is sadly seen as some sort of validation. But, this can quickly backfire, forcing you to focus exclusively on growth, expand too fast, and lose sight of delivering what is truly needed and differentiated in your market....

3 concrete steps to learning a programming language An environment where you can focus Let’s be honest: learning a new programming language takes time and effort. Nothing is impossible, but don’t expect programming to beeasy. In general, learning something new means you need to focus on thequalityof your learning. If you try to push yourself too much, you won’t learn anything. If you watch some funny YouTube videos while learning, you won’t learn much either....

3 creative ways to use your brand’s data to improve marketing measures Creativity is essential in marketing… but so is data. 1) Personalize your marketing content One-size-fits-all messaging needs to become a thing of the past — at least, that’s what your customers think. More and more often, customers want to seepersonalized marketingthat is better tailored to their interests and even their previous interactions with your brand. [Read:How Netflix shapes mainstream culture, explained by data]...

3 customer-focused strategies that helped the EU’s public transport withstand the pandemic Multi-modal systems Several cities are focusing on offering citizens as many non-car travel options as possible to ease pressure on public transport and minimize congestion. This includes the widespread expansion of bike lanes and pedestrian spaces as well as integration of private sector services. Pre-pandemic, the City of Lisbon already had amajor driveto expand transport capacity and sustainability and boost usage through simplified ticketing and pricing offers....