Beating the iPhone at any cost may prove too expensive for Google
When the iPhone was introduced in January of 2007, it caught the mobile phone industry flat-footed. The hardware on the market was archaic compared to the iPhone and the operating systems running on them were years behind Apples iPhone OS. Even prior to the release of the iPhone , Google saw an opportunity to massively increase the amount of eyeballs seeing its mobile ads in a project called Android. Android, a linux-based mobile OS that had been purchased by Google in 2005, was quickly polished up, priced irresistibly and offered as a lifeline to manufacturers floundering for an option....