If you are like most people in tech, the last time you used Bing was never, so this post might come as a surprise. According to a recent test fromExperian Hitwise, for the average user, Bing is a better choice than Google. Why is that? Because when the company ran a test of the ‘success rate’ of Google and Bing, a measurement of how often a user executes a search, and then goes to a webpage from the set of links, Bing won....
If you are going to take onGoogleat search then you are going to have to hire some heavy hitters, which is exactly whatBingdid when they brought inJay Zand developed this brilliant innovative campaign to help launch his book. The book, which is called Decode was seeded out in to the real world one page at a time in a number of innovative ways including on billboards, on the bottom of swimming pools and even wrapped on a car....
Bing often teams up with other companies to help improve certain areas of its search results. Bing’s partnerships with WolframAlpha, along with both Twitter and Facebook, are strong examples of this. Today Bing hastaken on a new partner, Kayak, to improve its travel search results. Why does this matter? Because Bing is working to gain yet another edge in its war with Google. The deal with Kayak will specifically cover providing users with “flight search results in the U....
Bing is a capable search engine, something that its rising market share attests to. One of its strongest points of differentiation from Google has ever been its richer layouts and image-heavy focus. That might be changing. Ifnewly uncoveredBing homepage test layouts ever make it to market, we may see the Microsoft search engine take more design cues from Google than we ever anticipated. For reference, this is what Bing currently looks like:...
Bing, a member of the Internet Society (ISOC), will beenabling IPv6 functionalityon June 8th, 2011, a date selected to coincide with ‘World IPv6 Day.’ The Microsoft search engine stated that a “complete migration [from IPv4 to 6] will take years.” All of the possible IPv4 addresses have been distributed, pushing forward the cause of IPv6 rapidly. Unlike with IPv4, the chance of running out of IPv6 addresses is very low. According to the same Bing blog post there are “300 trillion trillion trillion [IPv6] addresses available....
