Blipparis the augmented reality app thatbrings brands to life, and itlaunchedto the public on iOS and Android a month ago. Now, it is arriving in the Irish market and it’s partnering with Dublin newspaper Metro Herald and local TV showFYIto launch what it’s calling “the world’s first fully augmented reality newspaper”. Throughout this week, Metro Herald will be producing five ‘smart editions’ of its newspaper, where the interactive blippar technology will be used across selected editorial content and advertising....

We first coveredBlipparback in June, when it gave The Next Web ademoof the augmented reality (AR) app that “brings brands to life”. Blippar sells itself as the first image-recognition mobile platform aimed specifically at brand-consumer engagement And to celebrate the official launch this week, the guys behind Blippar have teamed up with Cadbury to turn chocolate bars into an augmented reality game, in what Blippar is calling “the world’s first official AR game triggered by, and played off, product packaging”....

There’s a pretty cool app being demoed atThe Inspire Conferencetoday – and it goes by the name ofBlippar. Blippar sells itself as “the first universal augmented reality platform aimed at advertisers.” And I must say, irrespective of what function it actually serves, it is a very cool app. Not only does Blippar unlock augmented reality adverts, but it’s also a customer interface that catalogues and promotes brands that are signed up for inclusion....

TNW Quick Hit BlipSnips for Facebook(free) provides those with an iPhone or iPod Touch with the opportunity to record video, or use video from your photo album and easily share them via Facebook. Hits:Extremely easy interface to master, Facebook friend tagging and ability to upload long videos, are all really neat features of BlipSnips. Misses:One video, only 16 seconds in length, would not upload. After 6 attempts, I gave up....

Blizzard president J. Allen Brack is leaving the company in the wake of damning allegations of discrimination and harassment at the studio. Brack will be replaced by a leadership team of Jen Oneal, the former head of Vicarious Visions, and Mike Ybarra, who was previously an executive at Xbox. The duo will share responsibilities over game development and company operations, Blizzard announced ina statement: Both leaders are deeply committed to all of our employees; to the work ahead to ensure Blizzard is the safest, most welcoming workplace possible for women, and people of any gender, ethnicity, sexual orientation, or background; to upholding and reinforcing our values; and to rebuilding your trust....