Gone are the days when Bollywood movie producers completely relied on movie posters, radio ads & TV commercials to promote their films. With the advent of 3G technology and social networks such as Facebook and Twitter, Bollywood production houses are trying to re-invent themselves to adapt to these new mediums. One such innovative campaign is from an Indian film studio calledExcel Entertainment, which has partnered with an Indian operator Aircel, to release the trailer of their upcoming film “Zindagi Milegi Na Dobara” to all Aircel subscribers free of cost, after which it was released on Facebook and YouTube....

Bollywood filmmakers and producers are considering making the shift to online movie distribution via the Internet, believing that it has the potential to become a serious source of revenue for screening Hindi films. Industry experts even claim that by doing this, producers will be able to put an end to piracy. Producer Vashu Bhagnanis’ Faltu will be released online in the overseas market starting April 2, according to a report byThe Economic Times....

Bollywood movies continue to associate beauty with fair skin, AI study finds Computer scientists used NLP to explore how films reflect social biases Evolving trends The study also evaluated the prevalence of female characters in films by comparing the number of gendered pronouns in the subtitles. The results indicate that the progress towards gender parity in both Hollywood and Bollywood has been slow and fluctuating The male pronoun ratio in both film industries had dipped far less over time than a selection of Google Books....

It seems that the traditional French boulangerie has had a 21st century makeover if this contraption is anything to go by. Jean-Louise Hecht, owner of numerous bakeries around Paris and Hombourg-Haut, decided that embracing the cultural shift in France was a far better idea than clinging to tradition with his fingertips. So hedevelopeda vending machine that turns precooked bread into fresh baguettes. His dispenser sold 1,600 baguettes in its opening month in January....

European cities are constantly making mobility greener, but there’s one issue they still haven’t tackled: making it gender-neutral. Yup, gender can be a big factor in mobility. It’s been shown thatwomen and men have very different travel needs and patterns, but this hasn’t really been considered in mobility plans of city governments — until now. Cities in Europe now increasingly consider the gendered effects of transport policies and use them to inform adoption of less car-centric systems,Bloombergreports....