gogolos

Brand value aside, Google is still worth more than Apple

I woke up today to news that wasn’t terribly surprising, but still seemed strange to see. Google hadlost its spotatop the “Most Valuable Company” list, unseated by Apple. Google had dropped to a valuation of $111 billion, with Apple moving up to $153 billion. With that news came thedrove of headlines: I could go on with the entire list, as it seems that everyone was quick to jump onto the news....

Brands can now secure top-level domains in Arabic

In June, ICANNannouncedone of the biggest changes in domain name history – allowing users to create their own top-level domains (TLDs) – effectively turning their brand name into an integral part of their online address. What that means is that companies can start using sites that end in their own brand names like .Pepsi or .Canon, for example. That change is also coming toArabic domains. DotBrands Solutions MENA has launched, giving Middle Eastern and Arabic speaking companies the opportunity to protect their trademarks in Arabic script....

Brands that are winning with multichannel marketing strategies

As consumers are increasingly using smartphones, tablets, and other connected devices as a primary gateway to the Internet, it is important for businesses to think “multichannel” in order to provide an optimal customer experience and increase sales. In addition to smartphone sales surpassing PC sales last year, 78% of mobile web users utilize their handsets while shopping.If 2010 was the year of mobile commerce, consider 2011 the year social shopping truly takes off....

Brands will love this: Facebook adds Page tagging to photos

Today, Facebook just gave social media managers a big wet kiss, giving users the ability to tag the pages of brands and companies in photos.According to Inside Facebook, Page tagged photos are still adhering to each user’s privacy settings and will only appear on a Page’s Photos tab if the visibility is set to Everyone. As Facebook rolls out this new feature, it’s first allowing just Pages categorized as “Brands & Products” or “People” to be tagged; but according to Inside Facebook, The FB says it is “looking to expand this functionality to more Page categories over time....

Branson vs. Bezos: Who’s got the better space plan?

Over the next fortnight, Blue Origin founder Jeff Bezos and Virgin Galactic founder Richard Branson will take off into space, becausethey can, on spaceships designed by their respective companies. It’s a big moment for the private space industry. But the question comes to mind: who has the smarter plan? A billionaire’s space race On May 5 Blue Origin, owned by former Amazon CEO Jeff Bezos, announced it would fly its first crew of astronauts into space onJuly 20— theApollo 11 Moon landing’s52nd anniversary....