4 marketing mistakes early-stage startups make — and how to avoid them Has your startup already made these? 1. Not defining marketing goals clearly It is crucial to set well-defined business goals that you want to accomplish by implementing certain marketing activities. These goals should be specific to a particular startup, with an explicitly-stated timeline, and have achievable metrics. Some founders, especially those coming from an engineering background, are often confused about connecting the dots between the precise features of a technical product and intangible creative ideas....

Imagine opening the weekend paper and looking through the puzzle pages for the Sudoku. You spend your morning working through this logic puzzle, only to realise by the last few squares there’s no consistent way to finish it. “I must have made a mistake,” you think. So you try again, this time starting from the corner you couldn’t finish and working back the other way. But the same thing happens again....

4 new particles were found at CERN — and they could crack the secrets of nature’s laws Charming new particles The LHC has now discovered 59 new hadrons. These include the tetraquarks most recently discovered, but also new mesons and baryons. All these new particles contain heavy quarks such as “charm” and “bottom.” These hadrons are interesting to study. They tell us what nature considers acceptable as a bound combination of quarks, even if only for very short times....

Did you know the use of home-based monitors connected to healthcare data centers can reduce mortality in cardiac implant patients by 50%? Or that CardioComm’s telehealth products have been shown to reduce inpatient admission by 20% for those with multiple chronic conditions? Or that a platform called The Wound Technology Network can help to lower the $33 billion cost of treating diabetic ulcers by 70%? The medical health revolution is here, thanks in large part to a few notable digital devices like the iPad....

4 personality types old-school carmakers can use to stay relevant Digital trends and the impact of COVID-19 on the mobility market Why so? The mobility market has been disrupted by many new mobility players, which have leveraged recent digital trends to take over customer interface and passengers. For example, there’s Uber, Didi, and Gett getting away from car ownership…Lilium, Bird, and EHang exploring new urban transportation modes… or Moovit and Waze leveraging the power of mobility data....