By invite only, FoundersCard gives entrepreneurs VIP treatment

One year your company has $45 million in funding, and the next you’ve been delisted from the NASDAQ. It’s just another day in the life of a founder. And it’s exactly what happened to entrepreneur Eric J. Kuhn. Kuhn started Varsity Books, an online marketplace for college textbooks in 1999. After receiving a massive amount of funding and going public, the stock market crashed and his company went from 250 employees to 14....

5 min · 867 words · Michael Cabrera

By the numbers: Social media’s slice of the marketing pie

Over the course of the past few years, we’ve seen a dramatic rise in the usage of “non-traditional” marketing and customer service tools, primarily via social media. Be it a rapid response team ready to meet customer’s issues head on, or a marketing department that’s gone from a heavy reliance on outbound to a lead generating inbound strategy, social media is playing a key part. But what does this mean to the bottom line?...

5 min · 862 words · Melissa Mcconnell

BYD’s electric school bus will feed electricity back to classrooms

Earlier in June, Chinese EV automaker BYDofficially introducedits new electric Type D school bus, available in the US in lengths of 10.6, 11.6, and 12 meters, and capable of carrying up to 84 passengers. Most notably, the school bus enables bi-directional charging. According to the company, the bus can be charged overnight when energy demand is low, and feed clean energy back to the school during school hours. That way, while the bus is parked, classrooms can be lit and teachers and students plugged-in....

3 min · 456 words · Cynthia Kelly

Byword: A beautifully simple Mac app, for writing.

We’ve written about a few different writing interfaces here on TNW. Whether your device is your desktop, a laptop or maybe even an iPad, there seems to be a wealth of choices. The latest one to catch our attention isByword, from Metaclassy. It is a clean, simple application that provides you with a very handy way to keep your focus on your writing, instead of the app itself. What’s interesting about Byword is that not only does the app as a whole allow you to focus on your text, but the specific bit of text that you’re working on will show up in a darker type than the rest....

2 min · 380 words · Robert Carr

Cable providers and major networks could start embracing Google TV

GigaOm reportsthat cable networks such as TNT/TBS are ready to embraceGoogle TVby providing apps for the set-top device and integrated televisions that will allow loyal viewers to watch full-length past episodes of shows. The key is the relationships with cable providers which would allow you to authenticate your subscription with Google TV. You would be able to log-in and verify that you’re a cable subscriber, and you’ll be able to get these apps and watch the shows....

2 min · 385 words · Emily Forbes
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