4 questions you’ll need to answer to win VC funding

For many people, selling a business for $50 million is a win. But for venture capitalists, it’s a poor outcome. VC success is defined as achieving top quartile return status among your peers. In other words, go big or go home. At the same time, barriers to building software are falling exponentially. Many startups are lost in a sea of commoditization, running on other people’s platforms, integrations, go-to-market channels, and data management technologies....

5 min · 963 words · Martin Meyers

4 reasons why museums aren’t getting into the NFT game

The eye-popping sale price ofUS$69 millionon March 11, 2021, for a non-fungible token created by the digital artist Beeple sent shock waves through the art world. Moremultimillion-dollar salesof these digital assets thatexist on a blockchainand are maintained on networked computers soon followed. At the same time, art museums have faced substantialfinancial shortfallsaccelerated by a decline in visitorsand donationsinduced by the COVID-19 pandemic. Many have considered takingdrastic measures, such as selling treasured artworks, to plug budget gaps....

6 min · 1194 words · Diane Ballard

4 reasons why Twitter dropped the location ball, and Foursquare picked it up

I’m calling it – Twitter has officially dropped the ball on location. Eighteen months ago I went out on a limb saying that Twitter was the best social platform for a wide range of possible geo applications, saying that location was “in Twitter’s DNA”. Looking back, I still believe that I was right, and that a year and half ago Twitter was best positioned among the competing players – Apple, Google, Facebook and yes, even Foursquare – to be the platform of choice for location apps....

5 min · 903 words · Ralph Gordon

4 reasons why you should automate your social media marketing

4 reasons why you should automate your social media marketing 1. Automation is faster, making your brand more agile The most obvious benefit of automation is speed. Social advertising management can be tedious and repetitive, especially when you’re doing it in bulk across different platforms that each have their own media formats and dimensions. “Think about managingcampaigns, developing various ads for every product you sell, for example, all of that can be much faster,” notes de Bruijn....

4 min · 754 words · Jeffrey Ware

4 ridiculously easy ways you can be more eco-friendly

4 ridiculously easy ways you can be more eco-friendly There’s an app for that? One of the easiest ways to kickstart your low-impact lifestyle is through technology. There are various sustainability apps that help you build greener habits, including getting involved in the sharing economy, using ethical brands, and starting your zero waste journey. One example is theOlioapp, which can help reduce food waste in your area. Take a photo of the item(s) you want to share and fellow app users in the neighborhood — or local retailers — will get an alert....

7 min · 1345 words · Christina Brown
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