Recruiting marketing specialists has always been challenging for early-stage companies. How can a founder, especially one without a business background, ensure that a newly hired marketer will achieve business targets? Will a performance marketer waste lots of the budget on inefficient social media channels? What is the probability that a content manager will post something detrimental to a company’s reputation, causing a PR nightmare? Does a company need a glorious CMO from a large corporation, or can it get help from external consultants?...

China’sShenzhou-13 spacecraft is about to begin its voyage to the Tiangong space station. The spaceflight is set to feature a range of pioneering moments and intriguing tasks. Here are four key facts about the mission. It’s China’s longest crewed mission yet The crew is heading for Tiangong,China’s first long-term space station,which is being constructedinlow Earth orbit. China aims to complete the station by December 2022. The six-monthmission will be the longest time that Chinese astronauts have ever stayed in space, but the crew should have plenty to keep them occupied....

Despite the coronavirus pandemic, big tech companies haven’t stopped making massive piles of money. Apple announced its earnings for the April-June time period last night, and the $2 trillion company had another record quarter on its books. Here’s what we learned from it: 1. This was Apple’s most profitable spring quarter What’s an Apple quarterly result with the words “the most profitable quarter ever” in some context? Apple earned $81.6 billion in revenue (up 36% year-on-year), and recorded $21....

Elon Musk’sStarlink is a divisive project. The satellite internet constellation aims to provide low-cost internet to remote locations, but it’s producing some alarming side effects. Here are the biggest problems posed by theSpaceXnetwork, from spoiling views to damaging the ozone layer. Causing collision threats SpaceX recently fired the 2,000th Starlink satellite into orbit. The 💜 of EU tech The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art....

Science fiction is a genre very much associated with technological marvels, innovations, and visions of the future. So it may be surprising to find so many of its writers are drawn to Shakespeare – he’s a figure associated with tradition and the past. Sometimes his plays are reworked in a science fiction setting. The 1956 filmForbidden Planetis just one of many variations on a “Tempest in space” theme. Sometimes the playwright appears as a character caught up in a time travel adventure....