Choice Kills
Our natural instinct for accelerating sales growth is to give customers more of everything. But it starts with choice. Stop there!Have you forgotten how powerless and indecisive we are in the face of variety? Any more than one and we fear making the wrong decision. It’s hereditary. We’ve been doing it since our days in the caves. The artist and the hunter. Survival or statement. How amazing the switch in mindset between consumer and business owner....