Big brands from all over the world are using Facebook on a daily basis to engage with consumers and although most will have a long term strategy, they will also run tactical campaigns to acquire likes and encourage interaction. These 5 video case studies show how the brands and agencies went about creating the campaigns and how they reached out in to multiple platforms. You might not have the big budget that these global brands have but you can certainly take some inspiration from what they are doing and add it in to your own smaller campaign…...

The following gadgets, gizmos and accessories are sure to expose your dorkiness and fly your geek flag for the world to see. Wearable iPad Desk Thishands-free bagfrom Assero is both a backpack and mobile desk for your iPad. It looks similar to those front carriers that parents use to haul around their little ones. Assero’s bag has adjustable straps, pockets for cords and offers three carrying options; wear in the front/back or hide the straps and use as a hand carrier....

For those of you that have purchased the next-generation of iPad, you have access to a wide range of applications that utilize the device’s camera, processor and fullscreen 1080p video output. Aside from Apple’s iPad 2 apps such as iMovie and FaceTime, we’ve rounded up 5 third-party apps specifically designed or tweaked for your new device. Sure, we’re able to video conference using the iPhone but a tablet is ideal due to the larger screen, especially when an app sports your cam in the picture-in-picture format....

As the world begins to settle into what we’re calling the ‘new norm’, companies are starting to hire once more, and talent has started to take notice. The Financial Tech sector in particular is thriving. In fact, the global FinTech market is predicted to grow at a rate of almost25% annuallyover the next couple of years, making it one of the most exciting industries to be involved in at the moment....

If your startup has an app, the fight for the user is a fun and creative process… but it’s also hard. App discovery doesn’t just happen on the app store; teams are competing for crafting the most compelling ads. Creative ideas for advertising do not come out of thin air — it is a systematic process that can be decomposed into various methodologies. But let’s be honest, startup founders and teams don’t always have that many resources to spend on applying special methodologies....