Deal Breakers in E-commerce
With £2.8bn spent on online shopping during Christmasin UK aloneit’s not hard to see that in 2010 e-commerce has become equally important to brands as brick and mortar stores. As e-commerce gains in popularity, the shoppers’ expectations rise along. Consumers look for a rich online experience and have high standards about customer service and product experience, while at the same time the financial crisis “trained” them to compare prices and go after price for value purchases....