Early-stagefoundersoften struggle with prioritizing and structuring their brand work – and admittedly, the feat can seem pretty overwhelming if you’re building your entire visual identity from scratch. Color choices, fonts, and imagery can seem like petty details when you’re simultaneously building your product, fundraising, and headhunting for key roles, but overlooking your brand can be an expensive mistake for a startup with only one shot to woo a potential investor or customer....

5 simple improvements you can make today to let your site or blog perform better. 1) Make it crystal clear what you do and why this is the place to be Almost every website can use a slogan and/or show USP’s to clarify what they do. Put these in the header, since a lot of your new visitors will come from Google and won’t always land on your frontpage. Keep it short and simple with one sentence or a couple of USP’s....

5 easy ways you can push your sales team to do better Sales forms the backbone of any company, and it’s an area that you can always improve. Here are five strategies for getting the most out of your team. Hire coachable sales reps When you hire for sales roles, choosing the right person can be incredibly challenging. Naturally, you’ll gravitate toward hiring candidates with the best demonstrated past results, but those folks are not always the best hires....

In the online world, your website’s landing page is your first impression. And many businesses not only fail to realize how important this impression can be, but how vital search engine optimization (SEO) is to lead eyeballs from the likes of Google, Bing and Yahoo to your landing page. Ultimately, SEO strategy has one of the most powerful effects on your overall success and most importantly, bottom line revenue figures....

Whether you’re creating a tutorial, a game walkthrough, or even want to show someone what’s wrong with your computer, there are a ton of different options available to use. The following list of five services all come with a free version, meaning you won’t have to pay a cent to create professional looking screencasts. Of course each of the free versions come with some limitations, but with the comparison below you should be able to find the one service that is best suited to your needs....