EverTrue taps social to give accurate fundraising databases
If you’ve not yet caught on with the massive changes that have come due to the social web then I have to first ask where you’ve been for the past 5 years.EverTrueis leveraging the social web to help alumni associations and other non-profit organizations raise donations. The problem, for the past decade, has been that fundraising contact information software is often filled with innaccurate information. In fact, according to EverTrue CEO Brent Grinna, up to 80% of databases have information that’s just plain wrong....