While Facebook gets a lot of the attention when it comes to ‘sexy’ marketing campaigns by brands, there are some great examples from Twitter, that show how brands are using the platform to their advantage, to engage with followers in new ways. We’ve put together a list of some of our favourite Twitter marketing campaigns, to provide you with some inspiration and great case studies for reference : The Volkswagen Twitter Zoom A great example of a live and interactive Twitter campaign from Volkswagen in February this year, to promote their sponsorship of the Planeta Terra Festival....

Driving a social media program takes a lot of creativity. Not only in how/when/where/why you and your organization post, but perhaps most importantlywhatyou’re posting. There’s simply no substitute for great content. However, the trouble with great content is that the more audience members you bring home, there are ever more mouths to feed. Perhaps a better way to phrase it is; the beast is never full. So with so many channels to fill, what’s an enterprising young social media maverick to do?...

5 tech trends that will redefine finance in the next 5 years Natural language processing The past decade has seen tremendous advances in natural language processing, the field of artificial intelligence that extracts meaning and context from spoken and written language. Natural Language Processing (NLP) provides an unprecedented opportunity to obtain value from Word and PDF documents, emails, chat logs, social media posts, and the vast amounts of unstructured data that constitute much of the web....

Tumblr has really taking off as a great go-to platform that allows users to easily share their content online. It sits somewhere between Twitter and Blogging and it is accruing billions of page views as people come up with creative ways to use it. Since an account only takes a couple of minutes to set up, the barriers to entry are extremely low. The fact that you can upload content to Tumblr in seconds from your phone viaits awesome appand that you can allow users to submit their own content (which you can moderate) means that there are some great creative ways in which you can use Tumblr....

When you’re in a startup that is competing with some of the largest companies in the world, funding is critical to give you a level field from which to grow. Love it or hate it, raising money is a key responsibility of yours and something you can’t afford to get wrong. My company, Jscrambler, recently closed a $15 million Series A round, which was led by cybersecurity investment firm Ace Capital Partners and with follow-on from Sonae and Portugal Ventures — definitely an outcome I’m grateful for, especially looking back at what a journey this has been....