Facebook updates its platform with changes for Pages, Places and Apps

It can be hard to keep up with the changes thatFacebookmake to its platform and how they can affect the way you run your Pages, Apps or Places. There have been a few recent changes to Facebook that you should know about. This week we cover two useful new additions to Facebook Places that shows the company is becoming more of a community to fans, a change to apps that developers should be aware of, and two new tools that will be particularly useful for Page owners and advertisers....

5 min · 1042 words · John Ford

Facebook ups its game in Asia, partners with Malaysian telco to offer rewards

Facebook is definitely stepping up its game in Asia. The world’s biggest social network is now offering its proprietary online currency,Facebook Credits, as reward to Malaysian telco U Mobile prepaid mobile subscribers. Subscribers will get 2 Facebook Credits for every reload of RM20, with another 1 Credit for ever RM10 on top of it. It has a daily and monthly cap of 20 and 50 Facebook Credits respectively. Users can redeem the free Facebook Credits via a specialized redemption app on Facebook....

2 min · 234 words · Sean Anderson

Facebook urged to expand Indian operations after successful first year

After a successful first year in the Indian city of Hyderabad, Facebook has been urged to expand its operations in Andhra Pradesh to the state’s Tier-II cities by Chief Minister N. Kiran Kumar Reddy,The Hindu reports. The Chief Minister was present at Facebook India’s first year celebrations, where he declared the world’s most popular social network would be assured full support by the government for its growth in the region....

2 min · 278 words · Alicia Norris

Facebook user engagement up 31%, ‘Like’ feature is key driver

While Facebook’s new user sign-up rate may have slowed, the user engagement on the world’s largest social networking site continues to grow strongly. A whitepaper report fromEfficient Frontierconcludes that Facebook’s user engagement has increased by an impressive 31 percent over the last year, outgrowing the 24 percent average increase impressions per post during the same period,as All Facebook reports. The fact that the rate engagement has increased beyond the average reach (number of impressions) of posts shows that more users are more compelled to respond to content they have seen on the social network....

3 min · 526 words · Jonathan Allen

Facebook validates armchair experts with a shiny badge

We’ve all been ‘that person’ online at some point. You know, the one who chimes in with an essay-long comment on something we’re passionate about works — or correcting someone’s egregious mistakes (or maybe that’s just me). The problem is, no matter how knowledgeable you might think you are, there’s little to differentiate your opinion from those of anyone else’s online. Fret no more, for you can now officially be dubbed an ‘expert’ on Facebook Groups....

2 min · 414 words · Kristin Wolfe
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