Ford bets $100M on breakthrough battery tech with new research center

On Tuesday, Fordannouncedthe development of Ford Ion Park, the company’s new collaborative learning laboratory, which will focus on the research and production of EV battery cells. The automaker will establish Ion Park in Romulus, Michigan, realizing the 2010 commitment to make its home state Ford’s center of excellence for EVs. “The new lab will help Ford speed up the battery development process to deliver even more capable, affordable batteries,” said Anand Sankaran, the Park’s director....

3 min · 446 words · Cassie Lee

Ford finds the most what-the-fuck strategy to market its EVs: a PERFUME

As EVs are booming, it’s only natural that automakers are trying to step up their marketing strategies to get a piece of the pie. Among the various notable examples, Ford undeniably gets the prize of the most what-the-fuck sales tactic ever. You could give it a guess, but I’m afraid you’d fail. Because it’s a FRAGRANCE. Yes, a perfume that imitates the scent of petrol, designed for all those who want to go electric with theMustang Mach-E GT, but who simply CAN’T LIVE without the intoxicating smell of gasoline....

2 min · 422 words · Tara Weaver

Ford’s e-concept pickup truck turns my old-school mode on

Remember Ford’s 1978 F-100 pickup truck? The automaker has used it to create a reimagined electric vehicle concept and it’s called theF-100 Eluminator. Take a look at the reinvented oldie: Basically, Ford has unveiled the concept car to showcase the benefits of electric propulsion and, in turn, to promote itsfirst electric crate motor from Ford Performance Parts, designed to electrify conventional vehicles — from vintage cars to modern trucks and SUVs....

3 min · 445 words · Barbara Stevens

Ford’s new in-car advertising patent is what hell looks like

Street sign sensing tech is becoming increasingly common on modern cars, and it’s a useful safety feature that can be used to keep drivers aware of speed limits and other restrictions. But Ford’s latest patent suggests that it wants to use that technology to make money. Shameless capitalists. What’s going on? According to theUS patent office, the Blue Oval published trademark documents for a “billboard interfaces for vehicle displays” system....

3 min · 553 words · William Petersen

ForeUI: A Mac app for designing website and UI mock-ups

ForeUIis an app for creating mock-ups, bringing your ideas to life through a wide range of design elements. Whether its a user interface, a website or a mobile application, ForeUI can assist users in quickly pulling off an impressive preliminary sketch. The designs are also interactive and can be used to create working simulations. ForeUI Content There’s a large bank of items such as widget calenders, check boxes and tabs, but ForeUI also providers users with downloadable content created by the ForeUI community....

4 min · 728 words · Destiny Wells
simple hit counter