Forget ‘users’ and focus on the 7 steps to make your organization ‘memberful’
Forget ‘users’ and focus on the 7 steps to make your organization ‘memberful’ How designing a meaningful member experience creates durable initiatives The best route to a sustainable organization AtMomkai, the strategic design agency that I founded 18 years ago, my team and I have helped founders and changemakers to transform their branding, digital products, and launch events. Through our projects, especially in our recent collaboration withNew York University and professor Jay Rosen’sMembership Puzzle Project, we’ve learned that it’s “memberful” initiatives which lead to the richest user experiences, and provide the bestroute to sustainabilityfor organizations in our constantly changing world....