GenY’s Digital ID: what the new generation thinks of social media
A generation born into a well established 8 bit world,GenY, has a very different prospective on the digital reality than older generations like theGen XandBaby Boomers. The Gen Y moto could be: “always connected” withInternet user penetrationreaching 93% for 12-17 year-olds and 90% for 18-29 year-olds. It isestimatedthat by the end of this year, 96% of US teens, ages 12 to 17 will use the internet at least monthly, a much higher percentage than the 74% penetration for the total US population....